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Besides being CTO at datameer Stefan Groschupf is a Hadoop industry veteran and visionary. He has recently served as the Cloud Computing Architect at EMI Music and has been a Hadoop consultant at Apple, HP, Nokia and CarrierIQ. Stefan is a long-time open source expert in Nutch, Hadoop, and Katta.

Stefan is going to give a talk on "What's really the buzz": With tweets growing 1,400% in 2009 to 35 million per day, businesses are realizing that insights from analyzing this data can provide tremendous competitive advantage. However, this involves far more than counting the number of times words or phrases are mentioned. Instead, organizations need a solution that can uncover complex relationships buried in Twitter's massive volumes of data. This presentation will discuss a data analytics solution for business users built on Hadoop and demonstrate how it helps these users gain powerful insights from Twitter.